Privacy policy

This Privacy Policy explains how our company uses personal information collected through or related to the use of our website (as a registered user or as a guest). By accessing, browsing or otherwise using our website, you accept this Privacy Policy without limitation or qualification. If you do not accept our Privacy Policy, you are not authorized to access or use the Site.

To the extent that we change the way we handle your personal information, we will also update our policies, you may receive notice, or we may obtain your consent by generally posting an updated policy on our websites.

Personal information we collect

We are particularly concerned with ensuring adequate protection and security of our information systems.

When you visit our site, we automatically collect information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, when you browse, we collect information about the individual web pages or products you view, which websites or search terms referred you to our site, and information about how you interact with the site. We refer to this automatically collected information as “Device Information.”

We collect device information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how you can disable cookies, visit:

Cookies may be stored in the memory locations of users’ computers at the time of connection to the website.

– “Log files” track actions that take place on the website, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you make or attempt to make a purchase through the Site, we collect information from you, including your name, billing and shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

– “Website login details” (including username and password). By creating an account, you will be able to securely store your debit and credit card information for easier and faster order processing, store and edit your shipping addresses and billing information, and review your previous purchases and order history; which will be collected exclusively by our third party partner.

We automatically collect the following information:

Technical information, including your device’s IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, unique device and advertising identifiers, and information about your visit, including URL clickstream to, through and from our Platforms (including date and time); Products you viewed or searched for, content (and any advertisements) you view or interact with, page response times, download errors, length of visits to specific pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Some of this information is collected using cookies and related technologies.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

What do we use your personal data for?

We generally use the order information we collect to fulfill all orders placed through the Site (including processing your payment information, organizing shipping, and providing invoices and/or order confirmations). In addition, we use order information for the following purposes:

– To optimize certain features or advertisements on our websites

– To improve your user experience when browsing our digital resources

– To enable the sale of the products available in our store

– To communicate with you

– So that we can send you our newsletter, if you have subscribed to it

– To check our orders for possible risks or fraud

– To provide you with information or advertising about our products or services where it is consistent with the preferences you have communicated, .

– So that we can maintain and improve the quality and safety of our products and services

– To meet our legal and regulatory obligations;

We use the device information we collect to help us check for potential risks and fraud (particularly your IP address) and more generally to improve and optimize our website (for example, by creating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns).

Sharing your personal information

We will not sell or share your personal information except as described herein or at the time it is collected.

We share your personal information with third party vendors to assist us in using your personal information as described above. For example, we use Woocommerce to run our online store . We also use Google Analytics to help us understand how our customers use the Site – you can learn more about how Google uses your personal information below: You can also disable Google Analytics. You can find out how here:

In addition, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

In any other case, we need your consent for this.

Who has access to your personal data?

The employees of Swiss Premium Cosmetics AG who are authorized to process orders placed on our websites, the members of the technical teams who carry out regular maintenance to ensure the correct functioning of our websites, the employees of the customer administration who process contact requests sent via our contact form.

We ensure that our employees and our service providers act in accordance with applicable laws on the protection of personal data. We pay special attention to the privacy and security of your data.

All persons and employees who have access to your personal data have signed a confidentiality agreement in advance.

How long do we keep the data?

As long as applicable law permits, we will retain the personal information we hold about you for as long as is necessary for the purposes for which the information was collected, in accordance with the terms of this Privacy Policy. We may also, for other legal reasons referred to in this Privacy Policy, retain such data beyond the period necessary to achieve the original purpose for which the personal data was collected.

Secure storage of your personal data

We are committed to protecting the personal information we collect, and the security of your personal information is very important to us. We take measures to ensure that your personal information is protected against unauthorized or unlawful processing and accidental loss, damage or destruction or disclosure. In addition, we limit access to your personal information to individuals who reasonably need access to it in order to provide products or services to you.

All data transferred from your browser to our platforms via online forms, our store locator or the shopping cart is secured by SSL (Secure Socket Layer) technology. SSL is a cryptographic protocol that ensures data privacy and integrity between two authenticated communicating parties.

Our platforms may contain links to and from third-party websites. If you follow a link to one of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies or the way in which these third parties use your personal information. Please review this policy before submitting personal information to these sites….

Behavioral advertising

As described above, we use your personal information to send you targeted advertising or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works, you can consult the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below.

– Facebook:

– Google:

– Bing:

In addition, you may opt out of some of these services by using the Digital Advertising Alliance portal at:

Do not track

Please note that we do not change the data collection and usage practices of our website if we sense a “Do Not Track” signal from your browser.

Your rights

We are committed to providing you with choices regarding the personal information you provide to us. The following mechanisms give you control over your personal information:

Advertising, marketing and personalization (offline and online): If you would like to receive information about our products and services, events, loyalty and other customer programs, and other promotional activities, you may subscribe to our newsletter. The subscription is completely voluntary. Some of our activities and communications may be tailored to your specific interests and preferences. This is done with your permission if required by law.

If you no longer wish to receive our marketing communications (and/or if you wish to opt-out of personalized marketing communications), simply let us know at any time by contacting us via email at We respond promptly to meet your requests.

Cookies or similar technologies and interest-based advertising: You can set your browser to refuse all or some browser cookies, or to alert you to the use of cookies.

If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.

If you are located in Europe, we also note that we process your information to fulfill contracts with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests listed above. Please also note that your data will be transferred outside of Europe, including Canada and the United States….

Data retention

If you place an order through the Site, we will retain your order information for our records unless you ask us to delete that information.


We may update this Privacy Policy from time to time to reflect, for example, changes in our practices – or for other operational, legal or regulatory reasons that arise.

Contact us

For more information about our privacy practices, or if you have questions or complaints, please contact us by e-mail at

We will acknowledge and investigate any complaint you may have (including a complaint that we have violated your rights under applicable privacy laws). We hope that we can satisfy your questions. However, if concerns arise, you may also have the right to contact the relevant data protection authority in your country, or where the alleged breach occurred.

Data controllers responsible for all activities

Swiss Premium Cosmetics AG

Fairground 10

4058 Basel